platform for starting and running a digital business
A platform for orchestrating AI-agents to do work
Comet.Computer was a startup I founded along with Simon Dunkelman after Entrepreneur First. Our vision for Comet was a single workspace to build a business, using LLM’s and agents to get tasks done faster. We thought of it a bit like an IDE, but for building a company.
Over a 9 month period we spoke to hundreds of customers, brought on 20 initial co-design partners and launched some early MVPs. Ultimately, we decided to wind down due to a perfect storm of tough competition, technology hurdles and changing personal circumstances.
Understand customer type
Comet would ask the user the type of customer they were trying to reach, asking clarifying questions until it felt it had enough context to start a search
LinkedIn integration
We worked with a partner to integrate into LinkedIn, giving Comet access to potential customers. Comet would run a search on the customer the user had defined and return a lead list in a xls format.
Define outbound strategy
As it worked on building the lead list, Comet would work with the user to help the define their outbound strategy. This was then used as input to craft personalised, targeted emails for each lead.
Test run and execution
When the user was satisfied with the strategy, Comet would print a test run of 5 emails to 5 leads, so the user could verify and correct any issues. Once they approved, Comet would send emails to all leads, using their LinkedIn profile data, and any other info the user had given to personalise messaging.
Demo video of Comet MVP
We built the MVP of Comet and ran a beta group with a small number of customers as design partners, which gave us a lot of insight into the challenge of building a commercially ready version. At that stage, we took a step back and reassessed, ultimately deciding it wasn't the right moment for us to build this startup.